IT TOOK A LOT OF BALLS (AND VAGINAS) TO BUILD THIS BRAND.
Back in 1999, Bree & Jason Goldwater launched the first bikini waxing shop in the country. Jason, an award-winning Copywriter obsessed with naming, named it BOX®. Bree, a bona-fide skin care junky, was a waxing savant.
Their first store was a 450 square-foot former beauty salon in Las Vegas' oldest shopping center. The neighbors included a transgender bar, an escort service, and an Asian-themed bar that sold $65 domestic beers. They spent their last $6,000 building it, bought bikiniwaxing.com, and that was that.
Within a year BOX® had a week-long waiting list. And thanks to their transgender neighbors, Sac & Crack® became a signature service. Not to mention, the inspiration behind the finest anti-chafing and anti-fungal deodorant specifically formulated for a dude's downstairs. BTW, it's also the only product of its kind made by a company that wakes up every day to go groom men's balls.
Over the years, numerous national as well as local publications and television programs featured BOX®, praising the couple's eclectic style, innovative products, and Bree's ninja-like ways with wax.
The Travel Channel ranked BOX® as #7 alongside Las Vegas' most extravagant hotels on its 21 Sinful Hot Spots series, airing for more than a decade. Bree gave all the cast members of Showtime's Gigolos a Sac & Crack® wax, which was one of their most popular episodes, landing BOX® on E!'s Talk Soup. And among the many interesting spaces & places Bree & Jason built a BOX®, the one on Main St. in Telluride got them written up in the New York Times.
More than 20-years later the next generation of moms, daughters, dads, sons, boyfriends, and girlfriends continue to frequent the Goldwater's Tiny Shops™ in Las Vegas, and Los Angeles.
Bree personally trains every waxer in the same style that's made her famous. Her house-blended BOX® WAX is a shop staple, and her line of small batch ointments that took nearly two decades to develop are hard to keep on the shelves. Partly because they're must-haves among clients, and partly because the ingredients she insists on are hard to find.
BOX® now goes by the name Human Landscapers® to include everyone and all of their parts. The shops are smaller & a bit more spread out thanks to COVID, but the Goldwater's mantra is still the same: Be the best in personal grooming, no matter how personal it gets.
So, If you're here to get waxed you can book an appointment at a Tiny Shop™ near you down below. If you're looking to become part of the Human Landscaper's brand by becoming a Tiny Shop™ partner, send an email telling us about you to mytinyshop@bikiniwaxing.com. And if you're here because you'd like us to build your salon or spa's waxing program through our private/group tainings, or to increase your male clientele by becoming Sac & Crack® certified, call toll free 855-WAX-BUSH.
Until then...
Don't Be Careless, Be Hairless – Bree & Jason
